British Airways offers money back for Ennis gold

by Alfie FEATHERSTONE on July 18, 2012

Britian’s flagship airline is offering its customers discounts that are dependent on how well UK athletes perform at this year’s Olympics.

British Airways customers are to receive cashback on their holiday bookings once the 2012 Games have been wrapped up – providing that Jessica Ennis lands a gold medal. The amount of cash returned is to be determined by the performance of Ennis, with £100 a booking handed over should the British heptathlete land the gold medal, £75 if she wins a silver medal and £50 should she step on the podium and collect the bronze medal.

The offer reliant on the performance of World and European number one Ennis will be valid on 25 Caribbean holidays that are all-inclusive and have been booked before or on July 24. This includes luxurious destinations such as Grenada, Cancun, Antigua, Dominican Republic, and St Lucia.

After gymnast Louis Smith, Ennis became the second British athlete to have a featuring role in British Airways’ exclusive Olympics promotions. In contrast to the Ennis campaign, however, only customers booking holidays to the US will able to receive cashback based on Smith’s performances.

The scheme, following the controversial BA “Don’t Fly. Support GB” promotional campaign launched last month, is mainly aimed at rewarding those who stay in Britain to get behind Team GB. A spokesman representing BA commented that all campaigns have been a success thus far with many Brits reluctant to head away when the Olympics are being held.

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