Cathay Pacific scandal causes delay of international ad campaign

by Alister POOLE on August 16, 2011

Cathay Pacific is going to have to delay its new marketing campaign, in light of controversial photographs of crew members engaging in sexual acts being published.

The airline had plans to launch the campaign next month. The tagline for it is “meet the team who go the extra mile to make you feel special”.

Speaking at a press conference, a spokeswoman revealed that the carrier has decided to postpone a worldwide launch of its next wave of advertising campaigns until 1 October. It was added that the original planned timing doesn’t suit those working within Cathay.

Last week, the Hong Kong-located carrier announced that the two crew members that were photographed in rather “compromising situations” are now longer employed by the company, although no details were given on what their duties were for the airline.

A series of photographs recently published online, as well as in Chinese-language newspapers, showed a flight attendant and a pilot, both working for Cathay Pacific, engaging in sexual acts in a Cathay Pacific plane’s cockpit.

Cathay’s chief executive, Mr John Slosar, explained that there is no evidence suggesting that the incidents occurred on any airborne flights. Any behaviour that soils our company’s reputation and the reputation of our team members is completely unacceptable, insisted Mr Slosar through a statement.

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