Centara rebrands Thailand hotels after Accor deal

by Alfie FEATHERSTONE on January 2, 2012

Three of the best- known hotels in Thailand will change their names upon the bells ringing in the New Year at the weekend.

Specifically, Sofitel Centara Grand Bangkok is to change to Centara Grand at Central Plaza Ladprao Bangkok while Sofitel Centara Grand Resort & Villas Hua Hin is to be known as Centara Grand Beach Resort & Villas Hua Hin. Lastly, Novotel Hat Yai Centara is to be referred to as Centara Hotel Hat Yai from 2012 onwards.

The name changes come as part of the partnership between Accor, which owns both Sofitel and Novotel, and its long-time collaborator Centara Hotels & Resorts, ending amicably after an impressive 25 years. Thankfully, staff at all three of the hotels will remain unchanged.

Anticipating the rebranding, a renovation has now been undertaken at the Centara Grand at Central Plaza Ladprao Bangkok, with a major renovation program already completed on the premises at both Centara Grand Beach Resort & Villas Hua Hin and the southern-based Centara Hotel Hat Yai.

The relationship between Centara and Accor started with what was known at the time as the Sofitel Hua Hin opening its doors in 1986. It will be dissolved as soon as the clock strikes midnight on 31 December.

Since the deal, Centara has climbed its way up the ladder while establishing itself as the largest hotel and resort operator in Thailand, able to boast 54 properties scattered throughout key destinations around the kingdom.

Comments on this entry are closed.

Previous post: East Bay Hilton paves the environmental way

Next post: Qatar tourism on the up