Easyjet to trial allocated seating

by Tiffany Millar on March 27, 2012

Budget airline Easyjet is to test-run fee-based allocated seating for its passengers.

The signature scramble for seats commonly associated with low-cost-travel might soon become merely a memory after easyJet announced plans to test allocated seating. As the carrier informed financiers in the City of how it has managed to reduce losses due to increased baggage charges, the plan to allow some 40,000 passengers to pre-book their seats from this week onwards is apparently not motivated by an intention to squeeze more money from customers.

When easyJet’s first plane hit the skies back in 1995, there was a dash for prime positions that fast became a staple of low-cost travel. With the boundaries between airlines and budget carriers becoming increasingly blurred, fliers may now select a seat of their own or be allocated one completely free of charge.

The service is to cost £12 for any premium places situated in the front of a plane or along exit rows while other chosen seats will cost far less at £3. Easyjet’s chief executive, Carolyn McCall, commented that the plan isn’t a money-spinner and merely “revenue-neutral” before adding that the airline spent countless hours researching how unreserved seating is a stress to passengers. Worryingly, the issue might also become a barrier and prevent potential customers from travelling with the carrier.

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