Europcar Targets “Green” Customers with Online Records

by Alister POOLE on August 24, 2009

As the slumping economy and fears over swine flu continue to rise, the car rental industry hopes to see a spike in car rentals from Britons staycationing within the United Kingdom.  Europcar, the largest car rental company in Europe, is trying to broaden its appeal by offering online emission records for its entire fleet.  Europcar hopes this expansion in their online services will add value to their product.

The new web service hopes to target customers who are concerned about the environment, as well as the skyrocketing price of gasoline.  The fuel efficiency of each individual car can be researched so that customers make sure they get the most value from their rental, and do their part for the environment at the same time.

“With cost cutting at the top of the Agenda for many UK households and businesses, using cars that are more fuel efficient has got to be a key priority. This initiative means our customers can make more informed choices about the vehicles they rent and, as a result, help them reduce fuel consumption and contribute to an overall reduction in CO2 emissions,” said Catriona Lougher, Director of Marketing for Europcar.

Europcar expects that the popularity of fuel efficient cars like the Ford Ka will continue to rise as more customers go “green” and try to save a pound on their holiday travel.

The quote above comes from Electric.  Please visit their website for the complete article.

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