Expedia launches charity website

by William ASTON on June 11, 2010

Expedia Affiliate Network, the co-branding and private label arm of Expedia Inc, launched a new webpage today designed to promote its new charity programme, TravelRelief.org.

Travellers who book accommodation through the site will have eight per cent of their booking price donated to participating aid organisations. Customers are allowed to select their preferred charity on the site, so long as it is an affiliate with the programme.

Co-branded with Hotels.com, Expedia’s accommodation website, TravelRelief was set-up to provide not for profit organisations a way to garner monetary support from frequent travellers that already donate to charities outside of the brand, according to Lily Cheng, senior director of marketing and strategy at EAN. The site offers more than 50,000 hotel properties worldwide for travellers to choose from, and visitors will be able to score highly competitive rates on hotel rooms as well as donate to charity simply by using TravelRelief.org to make accommodation arrangements, Ms Cheng added.

The scheme uses the EAN affiliate model, which allows the group to partner with various charities, and donate a percentage of all profits to them. Currently, the site is already hosting six charities that have joined up with the programme. These include The NSPCC, Cancer Research UK, Hong Kong Shark Foundation, Project Kaisei, Samasource, and the Greater New Orleans Foundation.

Sign up for the initiative is open to all charities. TravelRelief has both a dedicated website and a Facebook page for those interested in keeping abreast of the latest travel deals and charity on goings.

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