First Choice to go strictly all inclusive

by Ella FAIRCHILD on April 8, 2011

First Choice holiday group has announced that all its package deals will be ‘all inclusive’ as of next year. The move, which is apparently being instigated to save money, will see the company become the only one in the UK specialising in the field.

The package vacation deals will include flights and transfers to the resort, accommodation, breakfast, lunch and dinner and unlimited local drinks. The move is being seen as bold, especially as the trend is recent years has been for people to ‘build their own’ holidays.

Although internet bookings and budget flights have become more popular, all inclusive holidays and cruise trips have managed to stay afloat during the economic crisis. These deals were typically high-end expensive vacations, leaving the mid-market package holiday companies with a market gap to fill.

According to figures from the Office for National Statistics, package holidays were most popular in 2002 when more than two million were taken. Last year the figure was only 17.9 million, but First Choice is hoping to market their deals to budget conscious travellers.

According to the company’s ‘price test’, the average family can save £500 a week or more, when travel, food and entertainment are factored in, by taking an all-inclusive deal. With 65 percent of its holidays already under the category, First Choice also claims they have seen demand for all-inclusive deals shoot up by 32 percent over the past five years.

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