Hobbit planes to take passengers to Middle Earth

by William ASTON on July 17, 2012

Air New Zealand passengers are to be given the chance to venture to Middle Earth aboard a new ‘hobbit’ themed aircraft.

Two newly-branded planes are to feature a special Hobbit in-flight safety video in addition to a string of on-board promotions on flights from Britain and the US.  Special commemorative tickets are to be issued, while flight attendants will mimic Bilbo Baggins by donning pointed ears and possibly even hairy feet.

The launch will coincide with the release of The Hobbit movies, the first of which is entitled The Hobbit: An Unexpected Journey. It is due to hit cinemas in November. The flagship carrier will transform one of its Boeing 777-300s into a flying billboard to promote the first film, while a Boeing 777-200 will promote the second film.

Mike Tod, the general manager of Air New Zealand’s marketing and communications department, said that the airline is excited to have so many international visitors flying to Wellington in order to catch the world premier of the first Hobbit film, which will be shown on November 28. Tod added that his homeland has clearly been established as Middle Earth’s location and millions of dollars are to be pumped into the marketing of the two Hobbit films by Air New Zealand.

As with the Lord of the Rings movie trilogy, the Hobbit series will be directed by New Zealand native Peter Jackson.

{ 1 comment }

Stuart Wooster July 20, 2012 at 11:40 am

Marketing with a good ring to it ;)

Comments on this entry are closed.

Previous post: New York cab fares to increase

Next post: British Airways offers money back for Ennis gold