The great winter con: hotel prices increase by up to half throughout Britain and Europe despite the summer season ending

by Ella FAIRCHILD on September 17, 2012

Hotel prices have dramatically risen across the European continent when measured against rates typically offered last month. In September, an overnight stay will now run tourists £105 on average – a noticeable increase compared to August’s £90. Europe’s most expensive locations are the Italian city of Venice (where a room costs around £206 per night, a rise of 43 per cent) and Swiss favourite Geneva ( where prices have risen by 20 per cent and a room now costs £202 per night). In Britain, with the exception of the English capital London and the Scottish capital Edinburgh, prices have also increased when compared to September of last year. The following are the findings of tHPI, the trivago Hotel Price Index, which is reported on a monthly basis by www.trivago.co.uk.

London and Edinburgh hotel prices drop

With the closing of Edinburgh’s Fringe Festival and London’s Paralympic Games, hotel prices in both Edinburgh and London have notably decreased by around 33 and 11 per cent respectively when compared to August this year. An overnight stay in the English capital now costs £162 on average, and a night in Edinburgh would typically be priced around £119. Prices in the two cities are merely two per cent and three per cent higher in London and Edinburgh respectively than in September 2011, however.

Elsewhere around the UK: prices have risen

Compared to September 2011, prices of hotels per night have increased around Britain. Out of 13 major UK cities that the tHPI assesses, the only one that reported no changes is Glasgow, where a night’s stay will cost a guest £82 on average. Every other city currently has higher prices than in September of last year, with Brighton and Manchester seeing the largest increases of 20 per cent and 16 per cent respectively.

Prices in Europe jump up by almost half

With the summer season being on its way out in most European countries, hotel prices have increased by 17 per cent on average in the continent’s major cities when compared to last month. From the 22 main cities that the tHPI assesses, only the Danish capital Copenhagen and London have shown decreases in hotel prices when measured against last month; rates were down four per cent and 11 per cent respectively.

Elsewhere, hotel prices have increased by as much as 49 per cent whenever compared to August this year. . The most noteworthy destinations where costs have gone up the most include Paris (up 49 per cent, £173 per night), Berlin (49 per cent, £105 per night), Brussels (48 per cent, £103 per night), Venice (43 per cent, £206 per night) and Rome (43 per cent, £125 per night).

Although it is often normal for prices across major cities to jump following the close of the summer season, Berlin and Paris hotel prices are up by 10 and 7 per cent, respectively, when compared to September 2011. Above all , this suggests that levels of increases between August and September are much higher than usual.




The hotel price index provided by www.trivago.co.uk displays the average overnight accommodation rates for Europe’s most popular cities. Prices for standard double rooms are calculated on a basis of a million daily price inquiries made by internet users for overnight hotel stays that are generated through trivago’s hotel price comparison service. trivago stores every hotel request for each month and is therefore able to give an overview of prices for the upcoming months. The tHPI reflects hotel prices within Europe’s online hotel markets: Overnight accommodation prices of 100 online hotel chains and travel agents create average hotel prices for countries, cities and regions within Europe.

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