JetBlue partners with Hilton Worldwide to offer rewards programme

by Alfie FEATHERSTONE on April 15, 2010

Popular US budget airline, JetBlue, announced today that it will be teaming up with Hilton Worldwide in a new loyalty programme. The budget airline, which services 60 destinations, picked Hilton Worldwide over any other rival chain.

The benefits from the rewards programme will begin today, in partnership with Hilton’s own rewards programme Hilton HHonors. Hilton HHonors boasts 25 million members. Combined with JetBlue’s own eight million members, the programmes will allow customers to earn one TrueBlue point each time they spend $2 at any Hilton hotel.

In order to kick-off the new agreement, Hilton announced they would offer double the promo points for all TrueBlue members. From 6 April to 15 July, all registered Hilton stays will earn TrueBlue members a point for every dollar they spend. To receive rewards points, members must register on the specialised Hilton site for hotel bookings.

Hilton’s global customer marketing manager, Jeff Diskin, issued a statement saying that both JetBlue’s programme and Hilton HHonors have a common vision for providing quality customer service. He added that this was because neither programme limits travel during blackout dates or with capacity controls.

David Canty, JetBlue’s loyalty programme chief, said that according to their online customer panel, many people wanted JetBlue to partner with a major hotel. He added that it is common for airlines to have hotel partners for their loyalty programmes. He also stated that JetBlue would not rule out looking into additional hotel partnerships in the future.

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