Langham Hilton Offers Successful Strategy for Expansion

by Alfie FEATHERSTONE on September 28, 2009

When a Hong Kong company started investing in British hotels in the nineties, it looked like typical foreign investors looking for a safe way to increase its assets.  Twelve years and nineteen hotels later, the group has turned into an industry leader which other hotel groups are now trying to emulate.   Hong Kong property group Great Eagle Holdings bought the Langham Hilton in 1996 for around one hundred million pounds, a price that many in the industry thought was far too high.  The one London hotel has blossomed into a miniature hotel empire.

The Landham Hilton of London became the signature location of the nineteen hotels which now make up Langham Hotels International.  LHI is still owned by Great Eagle Holdings, which has taken advantage of fluctuations in the market to make timely investments.  The company is currently trying to expand its business and hopes to invest at least another billion pounds in properties all over the United Kingdom and the North America.

While many in the hotel industry are looking for ways to cut costs and shrink their business, Great Eagle Holdings is trying to expand.  The company’s model has been to buy property when the market is low.  During the current economic recession, property values have dropped all over the world, which makes it a perfect time for Great Eagle Holdings to invest in additional properties.

LHI is hoping to expand into other key European markets.  The company is currently looking for high profit investments in Berlin, Paris, and Vienna.

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