Marriott International execs say travellers still want luxury

by Tiffany Millar on June 8, 2010

According to Marriott International, which already operates a JW Marriott hotel in Deira, there is significant rooms for growth in the luxury hotel market for brands such as JW Marriott and other high-end chains.

With its property already flourishing in Deira, the hotel group has said it will open two more JW Marriotts in Dubai, one in 2012, and the second in 2013. The first of the two planned development, an 807 room, two-tower facility, will be constructed on Sheikh Zayed Road by the Emirates Group. The property will cost an estimated Dh1.8 billion.

A third planned investment, a JW Marriott as well, will take longer to open, said the group as it is a long-delayed project set to open in 2014 in Lifestyle City. According to Don Semmler, executive vice president for Marriott International’s global full-service brand, a peak in customer interest has proven that luxury hotel chains are far from dead.

Mr Semmler added that many travellers are still looking to have the best experience available, and to do are now considering investing more in a trip. The group’s portfolio includes the Courtyard, business chain, Renaissance boutique hotels, and the premier Marriott Hotels and Resorts. In addition the company also acquired Ritz-Carlton back in the 1990s.

Senior director of the JW Marriott brand, Mitzi Gaskins, said that the hotel industry at present had a large gap between extreme opulence and quality service hotels. Mr Semmler echoed the idea, saying that the industry was seeing a move away from uber-luxury and finding travellers wanted quality service for a good value.

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