Olympic Games triggers active holiday interest

by Alister POOLE on August 8, 2012

Tour operators have been delighted to report a steady increase in sales of active holidays inspired by the escapades of Team GB’s Olympians.

The combined successes of the likes of Sir Chris Hoy, Jess Ennis, Laura Trott and Mo Farah hasĀ  apparently been encouraging the British to abort their beloved beach breaks they would usually enjoy in search of a much more strenuous holiday. Even though the games are still yet to finish, tour operators have already reported increases in interest for active holidays.

For example, Mark Warner been flooded with requests for more information on the tennis holidays and sailing holidays it provides as bookings have risen by 17 per cent overall. It is believed that Andy Murray’s gold medal in the tennis men’s singles competition and Britain’s three sailing medals, one of which was Ben Ainslie’s fourth gold on the trot, have contributed to these developments.

The news will be music to the ears of London 2012 organisers who have championed their motto “inspire a generation” throughout the Games. By the British athletics world and the British public, it is hoped that young people across the UK will be pushed to actively pursue more sports after having seen their countrymen winning medals in droves.

Tim Locke, Mark Warner’s head of marketing, commented that the Olympics has triggered growing trends for Britons that wish to combine their holidays with maintaining their fitness.

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