Olympic Sponsor Thomas Cook

by Alister POOLE on October 21, 2009

British travel company Thomas Cook has announced its sponsorship for the 2012 London Olympic Summer Games in a deal understood to be worth several million.

Thomas Cook is planning to offer short holidays and trips to the London during the Games, with 250,000 travel packages including transport, accommodation and event tickets for Olympic enthusiasts looking to witness the event.

The organising committee of the 2012 Olympics has now amassed around ?550m of the ?700m goal in sponsorship, with a total of 23 UK sponsors.

London Committee of the Olympic Games (LOCOG) chairman Lord Coe said Thomas Cook is the ideal collaborator for the organisers and it will contribute to ensure that as many people as possible may enjoy the Games, a promise that the committee said it would keep.

Thomas Cook Group Chief Executive Officer Manny Fontenla-Novoa said that after more than a 100 years since the company brought British travellers to 1896 Olympic Games in Athens, the inaugural modern version of the event, it is an honour to renew with the opportunity to offer British families and competition fans the chance to experience first hand such a unique and special gathering in their country.

Fontenla-Novoa added that the travel group is phenomenally proud to become a leading name in the world’s most prestigious event. The Olympic and Paralympic Games in London will offer a unique and extraordinary opportunity and will strengthen the company’s position as the country’s oldest and most trustworthy travel brand.

Thomas Cook is promoting the collaboration via posters adorning Thomas Cook outlets, its tickets catalogues and on all of its 94 passenger airplanes. The group’s travel agents have received training on promoting the product to customers and even been introduced to promotional videos for the Games.

The company started its activities in the mid-1800s, when company founder Thomas Cook brought tour groups at various events around Britain using the train. The company quickly expanded as it eventually offered tours to the US, the Middle East and Asia. Thomas Cook even pioneered the traveller’s check.

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