Premier Inn partners with Dohaland to bring budget hotels to Qatar

by Alfie FEATHERSTONE on August 2, 2010

Premier Inn has recently announced its partnership with Dohaland to create a value hotel model that will be introduced in Qatar. The initial project has been revealed as a 200 room property to be constructed in Education City within the municipality.

The joint partnership will be conducted by Dohaland Hospitality between the two firms. Dohaland Hospitality is an organisation established to bring hotel brands into the city of Qatar to promote tourism and the development of the hospitality industry within the city.

Abdulaziz al-Emadi, CEO of the growing hotel group, said that Dohaland Hospitality was thrilled to be helping to bring Premier Inn into the city of Qatar. He added that the brand would serve to bring further development and growth into the market within the city in terms of quality budget hotel experiences. Mr al-Emadi added that currently the city needed more budget hotel brands and the Premier Inn property would serve to fill that gap.

Premier Inn, owned by large UK hospitality group Whitbread Plc. is one of the largest budget hotel brands in the UK. Boasting more than 600 properties, the brand already has three hotels within the UAE and is looking to further open two more properties in the region. Additionally the group opened a new hotel in India last year.

Darroch Crawford, Premier Inn’s managing director for the Middle East said that the hotel firm was delighted to be expanding into Qatar with the help of Dohaland and would look to further expand the Premier Inn brand within the city. He added that the new 200-room hotel would serve to fill a hole in the market within the city for budget hotels with quality services. According to Mr Crawford this latest project shows Premier Inn’s commitment to expanding in the region and the firm’s intentions to begin the largest budget hotel provider in the area.

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