Spain v Portugal brings in top ratings for BBC

by Jessica MCILHINNEY on June 30, 2010

The World Cup is easily one of the biggest international sporting events on the planet. This year, broadcasters have enjoyed a surge in ratings, particularly since the recession is causing more and more people to stay home and watch the matches.

Spain’s 1-0 win against Portugal has so far been the largest audience drawing map since England’s elimination. Raking in a little more than 8.5 million viewers for the live game coverage, BBC1 and BBC HD enjoyed huge ratings last night.

Live coverage of the match in South Africa garnered 8.575 million viewers, which roughly accounts for 39.9 per cent of the population watching either of the two channels. The match aired between 7.30 and 9.15pm. Prior to the Spain v Portugal match, the World Cup 2010’s best non-England viewership had been over the Brazil v Ivory Coast last Sunday. That match brought in 8.458 million across both channels.

Yesterday, both channels offered extended live coverage of Japan’s penalty shootout with Paraguay, the first for the 2010 World Cup. The penalties ended with Paraguay beating Japan to advance to the next round of eliminations.

Presently, the remaining eight teams include Paraguay, Germany, Spain, Argentina, Uruguay, Ghana, Netherlands and Brazil. The next round of elimination matches will begin on 2 July, when Uruguay plays Ghana and the Netherlands takes on Brazil.

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