Tourism hopes high after Arab Spring

by Alister POOLE on November 10, 2011

Countries affected by this year’s Arab Spring are hoping that a leap in numbers of foreign tourists will be experienced soon.

Both Egypt and Tunisia have launched tourism drives, according to global trends reports released at the opening of the World Travel Market at ExCeL in London. The Egyptians even have: “Welcome to the country of peaceful revolution.” as their slogan.

The reports, conducted by Euromonitor International, also say that two in five Britons didn’t take a holiday in 2011. In addition, it is also shown that almost 50 per cent of holidaymakers continue to take their mobile phones abroad and use them, regardless of the huge bills that are usually racked up.

WTM chairman’s Fiona Jeffery said that the speed at which marketing campaigns were launched demonstrates just how important the new democracies of Egypt and Tunisia view tourism for the wellbeing and future of their respective economies. She added that tourism can help rebuild these countries as well as others that went through the Arab Spring.

A previously mentioned low percentage of Britons taking holidays came as a result of a survey of around 1,600 people. Almost all those that did go away said that they could only really afford one foreign trip of over seven nights.

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