Travel agent to offer holidays in branches of John Lewis; Kuoni takes advantage of high street developments

by Alister POOLE on October 22, 2012

One of the travel industry’s most luxurious tour operators has started selling holidays from selected John Lewis branches.

Kuoni, which has famously offered high-end breaks to the likes of the Caribbean, the Far East and the Indian Ocean, launched its concession inside John Lewis’ Oxford Street branch on Monday. It is scheduled to set up a new stand inside the Reading branch of John Lewis on October 29, with another due for the company‚Äôs Cardiff store a week after.

Although it is often assumed that the majority of holidaymakers book their breaks online, research that was recently conducted by the travel association ABTA suggested that an increasing amount of Britons have been making their bookings on the high street. In 2011, 27 per cent’s worth of holidaymakers booked overseas holidays on the high street compared to just a quarter the year before and only 17 per cent back in 2010.

The move by Kuoni would appear to enhance the theory that room still exists for Britain’s travel companies to function on the country’s high streets. Kuoni’s managing director, Derek Jones, commented that Kuoni and John Lewis share much in common and have a similar customer base while adopting the same approach towards business by putting customer service first.

Kuoni holidays will be available on John Lewis’ Gift List, meaning that couples will be able to ask their wedding guests to make contributions to their honeymoon.

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