Travelodge and Premier Inn go Negative

by Alister POOLE on December 3, 2009

The travel and tourism industry has been one of the hardest hit by the global recession. With customers unsure about the future, many are choosing to put off expensive travel, which has left hotels suffering through some of the lowest occupancy rates in recent memory.  This has led to hotel chains looking for unique and innovative ways to cut costs and try to draw additional customers to their doors.  While some have done simple things like cut room rates and staff, others have taken a more aggressive approach which has led to two of the giants of the hotel industry going negative in campaigns against their competition.

Two of Britain’s largest budget hotel operators have recently gotten into a war of words over the cost of a cut-price room.  Travelodge and Premier Inns have gotten into a turf war that promises to get even uglier before it is finished.  The fight started after Premier Inn launched a huge television advertising campaign to support its new offer of rooms for only twenty nine pounds a night.  The ads featured Lenny Henry and blitzed British television sets with the cheap offer.  Travelodge combated the ads in an unprecedented act of aggression which urge Premier Inn customers to start an online petition to demand refunds for being overcharged.

Travelodge found that there was a less than one percent chance that customers using Quick Book would find a Premier Inn room for the cost of twenty nine pounds.  Because of this Travelodge is claiming that millions of customers were overcharged which led to them promoting the idea of a petition.

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