Yorkshire receives Olympic tourism boost

by William ASTON on August 13, 2012

Yorkshire’s tourism board has been thrilled to report an increase in interest for trips to its county in the wake of athletes from the region performing well at the recent London Olympic Games.

A spokesman representing Welcome to Yorkshire, Andrew Denton, said that user traffic to its website increased by a whopping 40 per cent over the last fortnight, with large numbers of visitors coming from overseas.  With the Games already progressed and successes from Yorkshire accumulated, the county’s tourist board has published a map that pinpoints the hometowns or cities of the athletes, in addition to any areas of natural beauty and three national parks.

Welcome to Yorkshire’s map also includes a rundown of the medal winners that had been updated while the competition went on. All in all, the county scooped seven gold medals, two silver medals and also three bronze medals this summer.

This is a total that, if Yorkshire were independent, would have put it in 12th place in the official medal table. Remarkably, this would have had the region a place above Kazakhstan and a place below Japan.

Much of the interest apparently focuses on Sheffield, the home city of heptathlon icon Jessica Ennis, and Leeds, the county’s largest city, which is home to the first ever gold medal winner in women’s boxing, Nicola Adams.

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